Entering the digital age, the environment has undergone great changes, the Internet, big data, artificial intelligence and other technologies are giving birth to retail changes, production changes, model changes and management changes, traditional clothing enterprises only follow the trend of The Times, in order to seize the opportunities of The Times, evolve their own development road. This requires enterprise operators to change their strategic thinking and business thinking, have the courage to embrace changes, and promote the continuous evolution of enterprises towards the future with the spirit of exploration