SHEIN, can be said to be a remarkable anomaly, its valuation has exceeded 300 billion, which surprised many people. The title of “King of fast fashion” once occupied by H&M and ZARA finally changed to SHEIN in 2020.
In 2020, a global retail revolution is underway, ZARA announced the closure of nearly 1,200 stores worldwide; Yet SHEIN, a company that also owns wireless stores, has been doubling sales every year for the past eight years. In 2020, SHEIN’s annual sales increased by 250% year on year, reaching a total of $10 billion, which is more impressive than the entire group online sales of Inditex, the parent company of ZARA.